/* Pic2VidTour marketing site — "The Light Table".
   A listing photographer's contact sheet on a backlit light table, picked with
   a red grease pencil. The warm opal glass is the ground everywhere; black
   35 mm film rebate (with orange edge print) carries the structure; red grease
   pencil is the only accent, used for marks, tallies and annotations, never
   for body text. The primary action is a solid ink pill.
   Direction: .impeccable (seed 1b096ec6), approved comp .impeccable/mocks/comp-loupe.png. */

@font-face { font-family: 'Biryani'; src: url('/assets/fonts/Biryani-700.woff2') format('woff2'); font-weight: 700; font-style: normal; font-display: swap; }
@font-face { font-family: 'Biryani'; src: url('/assets/fonts/Biryani-800.woff2') format('woff2'); font-weight: 800; font-style: normal; font-display: swap; }
@font-face { font-family: 'Hanken Grotesk'; src: url('/assets/fonts/HankenGrotesk-400-700.woff2') format('woff2'); font-weight: 400 700; font-style: normal; font-display: swap; }
@font-face { font-family: 'Gochi Hand'; src: url('/assets/fonts/GochiHand-400.woff2') format('woff2'); font-weight: 400; font-style: normal; font-display: swap; }

:root {
  /* the glass */
  --glass: #F8F4E6;
  --glass-2: #F1EAD5;
  --glass-3: #E7DEC3;
  --paper: #FFFDF6;
  /* ink and film */
  --ink: #15120F;
  --ink-2: #4A433B;
  --ink-3: #6E655A;
  --film: #120F0D;
  --film-2: #241F1B;
  --edge: #E58A2E;          /* orange edge print, on film only */
  /* grease pencil */
  --pencil: #C8332C;
  --pencil-ink: #B02A24;    /* pencil when it has to carry small text (AA on glass) */
  --pencil-soft: rgba(200, 51, 44, .12);
  --line: rgba(21, 18, 15, .12);
  --line-2: rgba(21, 18, 15, .22);
  --shadow-sm: 0 1px 2px rgba(60, 40, 20, .08), 0 6px 16px rgba(60, 40, 20, .07);
  --shadow-md: 0 4px 10px rgba(60, 40, 20, .08), 0 18px 40px rgba(60, 40, 20, .12);
  --shadow-lg: 0 10px 24px rgba(60, 40, 20, .12), 0 36px 80px rgba(60, 40, 20, .18);
  --r-sm: 8px;
  --r: 14px;
  --r-lg: 16px;
  --display: 'Biryani', 'Hanken Grotesk', system-ui, sans-serif;
  --body: 'Hanken Grotesk', system-ui, -apple-system, 'Segoe UI', sans-serif;
  --hand: 'Gochi Hand', 'Comic Neue', 'Segoe Print', cursive;
  --maxw: 1240px;
  --header-h: 72px;
  --ease-out: cubic-bezier(.16, 1, .3, 1);
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  margin: 0; color: var(--ink);
  background: var(--glass) url('/assets/plates/glass.webp') repeat;
  background-size: 300px auto;
  font-family: var(--body); font-size: 18px; line-height: 1.62;
  -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility;
}
/* the table is lit from beneath: a soft hot spot under the content */
body::before {
  content: ''; position: fixed; inset: 0; z-index: -1; pointer-events: none;
  background: radial-gradient(70% 60% at 60% 30%, rgba(255, 252, 240, .85), rgba(255, 252, 240, 0) 70%);
}
::selection { background: var(--pencil); color: #fff; }
img, video { max-width: 100%; height: auto; display: block; }
a { color: var(--ink); text-decoration: underline; text-decoration-color: rgba(200, 51, 44, .55); text-decoration-thickness: 2px; text-underline-offset: 4px; }
a:hover { color: var(--pencil-ink); text-decoration-color: var(--pencil); }
:focus-visible { outline: 3px solid var(--pencil); outline-offset: 3px; border-radius: 6px; }
html { scrollbar-color: var(--ink-3) var(--glass-2); }

h1, h2, h3, h4 { font-family: var(--display); font-weight: 800; line-height: 1.04; color: var(--ink); margin: 0 0 .45em; letter-spacing: -.025em; text-wrap: balance; }
h1 { font-size: clamp(2.5rem, 4.4vw + .4rem, 5.25rem); }
h2 { font-size: clamp(2rem, 3.4vw + .3rem, 3.9rem); }
h3 { font-size: clamp(1.2rem, 1.1vw + .7rem, 1.55rem); letter-spacing: -.015em; line-height: 1.15; }
h4 { font-family: var(--body); font-weight: 700; letter-spacing: 0; }
p { margin: 0 0 1.1em; }
strong, b { font-weight: 700; }

.wrap { width: 100%; max-width: var(--maxw); margin: 0 auto; padding: 0 clamp(16px, 3vw, 32px); }
.narrow { max-width: 820px; }
.center { text-align: center; }
.accent { color: var(--pencil-ink); }
.accent-gold { color: var(--pencil-ink); }
/* small label printed like film edge print (used by help, blog and landing pages) */
.eyebrow {
  font-family: var(--body); font-weight: 700; font-size: .78rem; letter-spacing: .16em;
  text-transform: uppercase; color: var(--ink-3); margin: 0 0 1em; display: block;
}
.lede { font-size: clamp(1.08rem, .6vw + .9rem, 1.4rem); color: var(--ink-2); line-height: 1.5; }
.hand { font-family: var(--hand); color: var(--pencil); font-weight: 400; letter-spacing: 0; }
.lnk-strong { font-weight: 700; }

section { padding: clamp(64px, 8vw, 128px) 0; position: relative; }
.sec-alt { background: rgba(255, 253, 246, .55); }

/* ---------- film rebate edge (the brand's own texture) ----------
   A strip of black film with sprocket holes: this is the subject's material,
   used as section dividers and on the closing band. */
.film-perf {
  height: 22px; width: 100%; background-color: var(--film);
  background-image: radial-gradient(4px 5px at 50% 50%, var(--glass) 96%, transparent);
  background-size: 22px 100%; background-repeat: repeat-x;
}

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  font-family: var(--body); font-weight: 700; font-size: 1.02rem; line-height: 1.1; text-decoration: none;
  padding: 15px 26px; border-radius: 999px; border: 2px solid transparent;
  cursor: pointer; transition: transform .2s var(--ease-out), box-shadow .2s var(--ease-out), background .2s ease, color .2s ease;
}
.btn-gold, .btn-blue { background: var(--ink); color: var(--paper); box-shadow: 0 2px 4px rgba(20, 15, 10, .18), 0 10px 22px rgba(20, 15, 10, .18); }
.btn-gold:hover, .btn-blue:hover { color: var(--paper); background: #000; transform: translateY(-2px); box-shadow: 0 4px 8px rgba(20, 15, 10, .2), 0 16px 30px rgba(20, 15, 10, .22); }
.btn-gold:active, .btn-blue:active { transform: translateY(0); }
.btn-ghost { background: transparent; color: var(--ink); border-color: var(--ink); }
.btn-ghost:hover { color: var(--ink); background: rgba(21, 18, 15, .06); }
.on-dark .btn-ghost { color: var(--ink); border-color: var(--ink); }
.btn-xl { padding: 18px 32px; font-size: 1.12rem; }
@media (prefers-reduced-motion: reduce) { .btn:hover { transform: none; } }

/* ---------- store badges ---------- */
.store-row { display: flex; flex-wrap: wrap; gap: 12px; align-items: center; }
.store-row.center-row { justify-content: center; }
.store-btn {
  display: inline-flex; align-items: center; gap: 12px; text-decoration: none;
  background: var(--ink); color: #fff; border-radius: 14px;
  padding: 11px 22px 11px 17px; min-width: 200px; min-height: 60px;
  border: 1px solid var(--ink); transition: transform .2s var(--ease-out), box-shadow .2s var(--ease-out);
  box-shadow: var(--shadow-sm); position: relative;
}
.store-btn:hover { color: #fff; transform: translateY(-2px); box-shadow: var(--shadow-md); }
.store-btn svg { flex: 0 0 auto; }
.store-btn .st { display: block; line-height: 1.15; text-align: left; }
.store-btn .st-top { display: block; font-size: .72rem; letter-spacing: .04em; opacity: .85; margin-bottom: 2px; }
.store-btn .st-main { display: block; font-size: 1.2rem; font-weight: 700; letter-spacing: -.01em; }
.store-btn.is-soon { cursor: default; opacity: .62; }
.store-btn.is-soon:hover { transform: none; box-shadow: var(--shadow-sm); }
.soon-tag, .store-btn.is-pick::after {
  position: absolute; top: -12px; right: 10px; background: var(--paper); color: var(--pencil-ink);
  font-family: var(--hand); font-size: .98rem; line-height: 1; padding: 3px 8px 4px; border-radius: 6px;
  border: 1.5px solid var(--pencil); transform: rotate(3deg);
}
.store-btn.is-pick::after { content: 'your phone'; }
.store-btn.is-pick { box-shadow: 0 0 0 3px var(--paper), 0 0 0 5px var(--pencil), var(--shadow-md); }
.store-note { font-size: .95rem; color: var(--ink-2); margin: 16px 0 0; }
.store-note a { font-weight: 700; }

/* ---------- header: printed straight on the glass ---------- */
.site-header {
  position: fixed; top: 0; left: 0; right: 0; z-index: 900; height: var(--header-h);
  transition: background .3s ease, box-shadow .3s ease;
}
.site-header.is-scrolled { background: rgba(248, 244, 230, .9); -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px); box-shadow: 0 1px 0 var(--line); }
.site-header .wrap { height: 100%; display: flex; align-items: center; gap: clamp(14px, 3vw, 40px); max-width: none; padding: 0 clamp(16px, 2.8vw, 56px); }
.brand { display: inline-flex; align-items: center; gap: 10px; color: var(--ink); font-family: var(--display); font-weight: 800; font-size: clamp(1.3rem, 1.2vw + .7rem, 2.1rem); letter-spacing: -.03em; text-decoration: none; line-height: 1; }
.brand:hover { color: var(--ink); }
.brand img { width: 1.25em; height: 1.25em; }
.brand em { font-style: normal; color: inherit; }
.brand .wm { white-space: nowrap; }
.site-nav { display: none; gap: clamp(18px, 2.2vw, 40px); }
.site-nav a { color: var(--ink); text-decoration: none; font-size: clamp(1rem, .5vw + .75rem, 1.3rem); font-weight: 500; padding: 6px 0; background: linear-gradient(var(--pencil), var(--pencil)) 0 100% / 0 2px no-repeat; transition: background-size .3s var(--ease-out); }
.site-nav a:hover, .site-nav a[aria-current] { color: var(--ink); background-size: 100% 2px; }
@media (min-width: 960px) { .site-nav { display: flex; } }
.header-actions { display: flex; align-items: center; gap: 10px; margin-left: auto; }
.header-cta { display: none; }
@media (min-width: 640px) { .header-cta { display: inline-flex; padding: 13px 26px; font-size: clamp(1rem, .4vw + .8rem, 1.25rem); } }
@media (min-width: 960px) { .menu-btn { display: none !important; } }

.menu-btn {
  display: inline-flex; align-items: center; gap: 9px; background: var(--paper);
  border: 1.5px solid var(--ink); border-radius: 999px; padding: 9px 16px 9px 14px; min-height: 44px;
  font-family: var(--body); font-weight: 700; font-size: .95rem; color: var(--ink); cursor: pointer;
}
.menu-btn .bars { display: inline-flex; flex-direction: column; gap: 3px; }
.menu-btn .bars i { display: block; width: 17px; height: 2px; border-radius: 2px; background: var(--ink); }

.menu-panel { position: fixed; inset: 0; z-index: 950; display: none; background: rgba(21, 18, 15, .38); }
.menu-panel.is-open { display: block; }
.menu-inner {
  position: absolute; top: 12px; right: 12px; left: 12px; margin: 0 auto; max-width: 440px;
  background: var(--paper); border-radius: var(--r-lg); box-shadow: var(--shadow-lg); padding: 18px 16px 16px; overflow: hidden;
}
.menu-close { position: absolute; top: 10px; right: 10px; border: 0; background: none; font-size: 30px; line-height: 1; color: var(--ink-2); cursor: pointer; padding: 6px 10px; min-width: 44px; min-height: 44px; }
.menu-close:hover { color: var(--ink); }
.menu-title { font-family: var(--hand); font-size: 1.4rem; color: var(--pencil); margin: 0 0 8px 10px; }
.menu-link { display: block; padding: 12px 14px; border-radius: var(--r-sm); color: var(--ink); text-decoration: none; }
.menu-link:hover, .menu-link.is-current { background: var(--glass-2); color: var(--ink); }
.menu-link strong { display: block; font-family: var(--display); font-weight: 800; font-size: 1.15rem; letter-spacing: -.02em; }
.menu-link span { display: block; font-size: .92rem; color: var(--ink-3); }
.menu-foot { margin-top: 12px; padding-top: 14px; border-top: 1px solid var(--line); display: grid; gap: 10px; }
.menu-foot .store-row { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.menu-foot .store-btn { min-width: 0; padding: 9px 12px; }
.menu-foot .store-btn .st-main { font-size: 1rem; }

main { padding-top: var(--header-h); }
body[data-page="home"] main { padding-top: 0; }

/* ---------- page hero (help, blog, solutions, landing pages) ----------
   The same glass, with one strip of film rebate along its foot. */
.hero { position: relative; padding: clamp(56px, 7vw, 104px) 0 clamp(64px, 7vw, 104px); }
.hero .film-perf.top { display: none; }
.hero .film-perf.bottom { position: absolute; left: 0; right: 0; bottom: 0; }
.hero .blob { display: none; }
.hero .wrap { position: relative; }
.hero h1 { margin-bottom: .35em; }
.hero h1 .accent { color: var(--pencil); font-family: var(--hand); font-weight: 400; letter-spacing: 0; font-size: 1.08em; }
.hero .lede { max-width: 34em; }
.hero .center .lede, .hero .wrap.center .lede { margin-left: auto; margin-right: auto; }
.trust-line { display: flex; flex-wrap: wrap; gap: 8px 22px; margin: 26px 0 0; padding: 0; list-style: none; font-size: .95rem; color: var(--ink-2); }
.trust-line li { display: inline-flex; align-items: center; gap: 8px; }

/* ---------- the home hero: the loupe on the light table ---------- */
.lt-hero { position: relative; overflow: clip; padding: 0; }
.lt-stage { position: relative; width: 100%; }
.lt-strip { position: absolute; pointer-events: none; user-select: none; -webkit-mask-image: linear-gradient(#000 78%, transparent 99%); mask-image: linear-gradient(#000 78%, transparent 99%); }
.lt-screen { position: absolute; margin: 0; background: var(--film); padding: 26px 14px 12px; border-radius: 4px; box-shadow: var(--shadow-lg); transform: rotate(2deg); }
.lt-screen::before { content: ''; position: absolute; left: 10px; right: 10px; top: 8px; height: 10px; background: radial-gradient(3.2px 4px at 50% 50%, var(--glass) 96%, transparent) 0 0 / 16px 10px repeat-x; }
.lt-screen-in { aspect-ratio: 4 / 3; overflow: hidden; background: var(--film-2); }
.lt-screen video, .lt-screen img { width: 100%; height: 100%; object-fit: cover; }
.lt-screen figcaption { display: flex; justify-content: space-between; gap: 10px; padding: 8px 2px 0; font-size: .76rem; letter-spacing: .1em; text-transform: uppercase; color: var(--edge); font-weight: 700; }
.lt-scribble { position: absolute; font-family: var(--hand); color: var(--pencil); line-height: .95; transform: rotate(-14deg); }
.lt-scribble svg { display: block; margin: 4px 0 0 34%; width: 46%; height: auto; overflow: visible; }
.lt-copy { position: relative; }
.lt-copy h1 { margin: 0; font-size: clamp(2.5rem, 4.1vw, 7rem); line-height: 1.02; letter-spacing: -.03em; }
.lt-sub { display: block; margin: .18em 0 .32em; font-family: var(--hand); font-weight: 400; color: var(--pencil); font-size: clamp(2.3rem, 4.25vw, 7.4rem); line-height: 1.05; letter-spacing: 0; white-space: nowrap; }
.lt-sub .u { background: linear-gradient(var(--pencil), var(--pencil)) 0 92% / 100% .07em no-repeat; }
.lt-lede { font-size: clamp(1.1rem, 1.56vw, 2.7rem); color: var(--ink); margin: 0 0 1.15em; line-height: 1.3; }
.lt-actions { display: flex; flex-wrap: wrap; align-items: center; gap: clamp(10px, 1vw, 18px); }
.lt-actions .store-btn { min-width: 0; padding: clamp(10px, .75vw, 18px) clamp(16px, 1.2vw, 28px); min-height: clamp(56px, 4.4vw, 104px); border-radius: clamp(12px, .8vw, 18px); }
.lt-actions .store-btn .st-main { font-size: clamp(1.15rem, 1.4vw, 2.1rem); }
.lt-actions .store-btn .st-top { font-size: clamp(.72rem, .62vw, .95rem); }
.lt-actions .store-btn svg { width: clamp(24px, 2vw, 44px); height: auto; }
.lt-price { font-family: var(--hand); color: var(--pencil); font-size: clamp(1.4rem, 2.25vw, 3.4rem); line-height: .95; transform: rotate(-6deg); text-decoration: none; display: inline-block; }
.lt-price:hover { color: var(--pencil-ink); }
.lt-web { margin: 1.2em 0 0; font-size: clamp(.95rem, .85vw, 1.2rem); color: var(--ink-2); }

/* phones and tablets: text first, then the loupe over the strip */
.lt-stage { padding: calc(var(--header-h) + 20px) 0 0; display: flex; flex-direction: column; }
.lt-stage .lt-copy { order: -1; }
@media (max-width: 999px) { .lt-sub { white-space: normal; } }
.lt-copy { padding: 0 clamp(16px, 4vw, 40px); }
.lt-visual { position: relative; height: min(84vw, 560px); margin-top: 28px; overflow: hidden; }
.lt-visual .lt-strip { left: -6%; top: -4%; width: 64%; }
.lt-visual .lt-screen { right: 3%; top: 10%; width: 70%; max-width: 520px; }
.lt-visual .lt-scribble { left: auto; right: 4%; top: auto; bottom: 4%; font-size: clamp(1.4rem, 6vw, 2rem); transform: rotate(-8deg); }
.lt-visual .lt-scribble svg { display: none; }

/* desktop: the measured composition of the approved comp (2752 x 1536) */
@media (min-width: 1000px) {
  .lt-stage { height: max(56vw, 640px); max-height: 1600px; padding: 0; }
  .lt-visual { position: absolute; inset: 0; height: auto; margin: 0; overflow: visible; }
  .lt-visual .lt-strip { left: 0; top: 6.5%; width: 41.4%; }
  .lt-visual .lt-screen { left: 19%; top: 21%; width: 33%; right: auto; max-width: none; }
  .lt-visual .lt-scribble { left: 13.5%; top: 9.5%; right: auto; bottom: auto; transform: rotate(-14deg); font-size: clamp(1.4rem, 2.2vw, 3.4rem); }
  .lt-visual .lt-scribble svg { display: block; }
  .lt-copy { position: absolute; left: 54.32%; top: 23.5%; width: 43%; padding: 0; }
}
@media (min-width: 1000px) and (max-aspect-ratio: 16/10) {
  .lt-stage { height: min(56vw, calc(100vh - 0px)); min-height: 640px; }
}

/* entrance: the loupe is set down on the glass, then the pencil writes */
@media (prefers-reduced-motion: no-preference) {
  .lt-screen { animation: loupe-set 1.1s var(--ease-out) both .15s; }
  .lt-sub { animation: pencil-write 1.2s cubic-bezier(.5, 0, .2, 1) both .7s; }
  .lt-scribble { animation: fade-in .6s ease both 1.5s; }
  .lt-price { animation: fade-in .6s ease both 1.8s; }
}
@keyframes loupe-set { from { transform: translateY(-18px) rotate(2deg) scale(1.03); filter: drop-shadow(0 40px 40px rgba(60, 40, 20, .25)); } to { transform: rotate(2deg); filter: drop-shadow(0 0 0 rgba(60, 40, 20, 0)); } }
@keyframes pencil-write { from { clip-path: inset(-10% 100% -10% 0); } to { clip-path: inset(-10% -2% -10% 0); } }
@keyframes fade-in { from { opacity: 0; } to { opacity: 1; } }

/* ---------- section headings on the glass ---------- */
.sec-head { max-width: 780px; margin: 0 0 clamp(36px, 4vw, 64px); }
.sec-head.center { margin-left: auto; margin-right: auto; }
.sec-head p { font-size: clamp(1.05rem, .5vw + .9rem, 1.3rem); color: var(--ink-2); margin: 0; max-width: 40em; }
.sec-head.center p { margin: 0 auto; }
.note { font-family: var(--hand); color: var(--pencil); font-size: 1.45rem; line-height: 1.1; }

/* ---------- how it works: the shot list ---------- */
.how { padding-top: clamp(40px, 5vw, 72px); }
.how .sec-head { margin-left: auto; margin-right: 0; width: min(100%, 46%); }
@media (max-width: 999px) { .how .sec-head { width: 100%; } }
.shots { list-style: none; margin: 0; padding: 0; display: grid; gap: clamp(40px, 5vw, 80px); counter-reset: shot; }
.shot { display: grid; gap: clamp(20px, 4vw, 64px); align-items: center; }
@media (min-width: 860px) {
  .shot { grid-template-columns: minmax(0, 5fr) minmax(0, 6fr); }
  .shot:nth-child(even) .shot-media { order: 2; }
}
.shot-media { position: relative; display: flex; justify-content: center; }
.shot-text h3 { font-size: clamp(1.6rem, 1.6vw + 1rem, 2.6rem); margin-bottom: .35em; }
.shot-text p { color: var(--ink-2); max-width: 34em; }
.shot-n { display: inline-block; font-family: var(--body); font-weight: 700; font-size: .85rem; letter-spacing: .14em; color: var(--edge); background: var(--film); padding: 5px 10px 4px; border-radius: 3px; margin-bottom: 14px; font-variant-numeric: tabular-nums; }
.shot-tag { display: inline-block; margin-top: 4px; }
.shot-text .note { color: var(--pencil); }
.phone-print {
  width: min(260px, 70vw); border-radius: 30px; padding: 8px; background: var(--film);
  box-shadow: var(--shadow-lg); transform: rotate(-2.5deg);
}
.shot:nth-child(even) .phone-print { transform: rotate(2deg); }
.phone-print img { border-radius: 23px; width: 100%; height: auto; }
.find-card {
  width: min(420px, 100%); background: var(--paper); border-radius: var(--r); box-shadow: var(--shadow-md); padding: 22px; transform: rotate(-1.5deg);
}
.find-card .fld { display: flex; align-items: center; gap: 10px; border: 1.5px solid var(--line-2); border-radius: 10px; padding: 12px 14px; font-size: 1rem; color: var(--ink); background: #fff; }
.find-card .fld svg { flex: 0 0 auto; color: var(--ink-3); }
.find-card .or { display: block; text-align: center; font-size: .85rem; color: var(--ink-3); margin: 10px 0; }
.find-card .thumbs { display: grid; grid-template-columns: repeat(4, 1fr); gap: 6px; margin-top: 14px; }
.find-card .thumbs img { aspect-ratio: 4 / 3; object-fit: cover; border-radius: 4px; }
.find-card .cap { margin: 12px 0 0; }

/* ---------- before / after on film ---------- */
.pairs { display: grid; gap: clamp(28px, 3vw, 44px) clamp(20px, 2.4vw, 36px); }
@media (min-width: 860px) { .pairs { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
.pair { margin: 0; }
.pair-strip { position: relative; display: grid; grid-template-columns: 1fr 1fr; gap: 8px; background: var(--film); padding: 24px 10px; border-radius: 4px; box-shadow: var(--shadow-md); }
.pair-strip::before, .pair-strip::after { content: ''; position: absolute; left: 8px; right: 8px; height: 10px; background: radial-gradient(3.2px 4px at 50% 50%, var(--glass) 96%, transparent) 0 0 / 16px 10px repeat-x; }
.pair-strip::before { top: 7px; }
.pair-strip::after { bottom: 7px; }
.pair-cell { position: relative; aspect-ratio: 4 / 3; overflow: hidden; background: var(--film-2); }
.pair-cell img, .pair-cell video { width: 100%; height: 100%; object-fit: cover; }
.pair-tag { position: absolute; left: 8px; top: 8px; font-size: .72rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; color: var(--edge); background: var(--film); padding: 3px 7px 2px; border-radius: 3px; }
.pair-tag.is-scene { color: #fff; background: var(--pencil); }
.pair figcaption { font-family: var(--display); font-weight: 800; font-size: 1.15rem; letter-spacing: -.01em; padding: 12px 2px 0; }
.pairs-cta { margin-top: clamp(32px, 4vw, 52px); display: flex; justify-content: center; }

/* ---------- price: three slide mounts ---------- */
.price-wrap { display: grid; gap: clamp(36px, 5vw, 72px); align-items: center; }
@media (min-width: 960px) { .price-wrap { grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr); } }
.price-big { font-family: var(--display); font-weight: 800; font-size: clamp(4.5rem, 9vw, 9rem); line-height: .9; letter-spacing: -.045em; margin: 0 0 .1em; font-variant-numeric: tabular-nums; }
.price-big small { display: block; font-family: var(--hand); font-weight: 400; letter-spacing: 0; color: var(--pencil); font-size: .26em; line-height: 1.1; margin-top: .25em; }
.ticks { list-style: none; margin: 26px 0 0; padding: 0; display: grid; gap: 14px; }
.ticks li { position: relative; padding-left: 34px; color: var(--ink-2); }
.ticks li::before { content: ''; position: absolute; left: 4px; top: .45em; width: 14px; height: 7px; border-left: 3px solid var(--pencil); border-bottom: 3px solid var(--pencil); transform: rotate(-48deg); border-radius: 1px; }
.ticks li b { color: var(--ink); }
.packs { display: grid; gap: clamp(14px, 2vw, 24px); grid-template-columns: repeat(3, minmax(0, 1fr)); }
.pack {
  position: relative; text-align: center; background: var(--paper); border-radius: 10px;
  padding: clamp(14px, 1.6vw, 20px); box-shadow: var(--shadow-md); aspect-ratio: 1;
  display: flex; flex-direction: column; justify-content: center; align-items: center;
}
/* the slide mount: a rounded window cut in the card */
.pack::before { content: ''; position: absolute; inset: 15% 12%; border-radius: 6px; background: var(--glass-2); box-shadow: inset 0 2px 6px rgba(60, 40, 20, .18); }
.pack > * { position: relative; }
.pack .p { font-family: var(--display); font-weight: 800; font-size: clamp(1.9rem, 2.6vw, 3rem); line-height: 1; letter-spacing: -.03em; }
.pack .l { font-weight: 700; margin-top: 8px; font-size: .95rem; }
.pack .s { font-size: .8rem; color: var(--ink-3); }
.pack.is-best { transform: translateY(-10px) rotate(-2deg); }
.best-tag { position: absolute; top: -18px; left: 50%; transform: translateX(-50%) rotate(-4deg); font-family: var(--hand); color: var(--pencil); font-size: 1.25rem; white-space: nowrap; line-height: 1; background: none; }
.pack-note { margin: 22px 0 0; font-size: .92rem; color: var(--ink-2); text-align: center; }

/* ---------- your brand: the closing frame ---------- */
.split { display: grid; gap: clamp(32px, 5vw, 72px); align-items: center; }
@media (min-width: 900px) { .split { grid-template-columns: 1fr 1fr; } .split.rev > :first-child { order: 2; } }
.endcard {
  position: relative; background: var(--film); border-radius: 4px; padding: 30px 16px; box-shadow: var(--shadow-lg); transform: rotate(1.5deg); max-width: 560px; width: 100%; justify-self: center;
}
.endcard::before, .endcard::after { content: ''; position: absolute; left: 10px; right: 10px; height: 10px; background: radial-gradient(3.2px 4px at 50% 50%, var(--glass) 96%, transparent) 0 0 / 16px 10px repeat-x; }
.endcard::before { top: 10px; }
.endcard::after { bottom: 10px; }
.endcard-in { aspect-ratio: 16 / 9; background: #0B0907; display: grid; grid-template-columns: auto 1fr; gap: 6%; align-items: center; padding: 0 9%; color: #fff; }
.endcard .headshot { width: clamp(64px, 9vw, 104px); aspect-ratio: 1; border-radius: 50%; background: #3A332C; display: grid; place-items: center; font-family: var(--display); font-weight: 800; font-size: 1.4rem; color: #CFC5B5; }
.endcard .name { font-family: var(--display); font-weight: 800; font-size: clamp(1.3rem, 2.2vw, 2rem); letter-spacing: -.02em; line-height: 1.05; }
.endcard .role { color: #CFC5B5; font-size: clamp(.82rem, 1vw, 1rem); margin-top: 4px; }
.endcard .phone { color: #fff; font-weight: 700; margin-top: 8px; letter-spacing: .02em; font-size: clamp(.95rem, 1.2vw, 1.15rem); font-variant-numeric: tabular-nums; }
.endcard .tag { position: absolute; right: 22px; bottom: 26px; font-size: .72rem; color: #8B8273; letter-spacing: .08em; text-transform: uppercase; }
.endcard .note { position: absolute; left: -8px; top: -34px; transform: rotate(-5deg); }
.card-mock { background: var(--film); color: #fff; border-radius: var(--r); padding: 28px; }

/* ---------- spec sheet (what you get) ---------- */
.specs { display: grid; gap: 0 clamp(32px, 5vw, 80px); border-top: 2px solid var(--ink); }
@media (min-width: 820px) { .specs { grid-template-columns: 1fr 1fr; } }
.spec { padding: 26px 0 24px; border-bottom: 1px solid var(--line-2); display: grid; grid-template-columns: 3.2em 1fr; gap: 0 14px; }
.spec .k { font-family: var(--body); font-weight: 700; font-size: .8rem; color: var(--ink-3); letter-spacing: .1em; padding-top: .35em; font-variant-numeric: tabular-nums; }
.spec h3 { font-size: clamp(1.2rem, .8vw + .9rem, 1.5rem); margin: 0 0 .35em; }
.spec p { margin: 0; color: var(--ink-2); font-size: 1rem; }

/* ---------- rules (compliance) ---------- */
.rules { display: grid; gap: clamp(24px, 3vw, 40px); }
@media (min-width: 900px) { .rules { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
.rule h3 { font-size: clamp(1.25rem, 1vw + .9rem, 1.7rem); display: flex; gap: 12px; align-items: flex-start; }
.rule h3 svg { flex: 0 0 auto; margin-top: .05em; color: var(--pencil); }
.rule p { color: var(--ink-2); margin: 0; }

/* ---------- who it's for: printed like edge print on a strip ---------- */
.who { background: var(--film); color: var(--edge); padding: 22px 0; overflow: hidden; }
.who ul { list-style: none; margin: 0; padding: 0 clamp(16px, 3vw, 32px); display: flex; flex-wrap: wrap; justify-content: center; gap: 8px 26px; font-weight: 700; font-size: .92rem; letter-spacing: .12em; text-transform: uppercase; }
.who li::before { content: '\25B8'; margin-right: 10px; opacity: .7; }
.pills { display: flex; flex-wrap: wrap; gap: 10px; justify-content: center; }
.pill { background: var(--paper); border-radius: 999px; padding: 9px 17px; font-size: .95rem; font-weight: 600; color: var(--ink-2); box-shadow: var(--shadow-sm); }

/* ---------- generic cards (landing pages, help, solutions) ---------- */
.grid { display: grid; gap: 22px; }
.g2, .g3, .g4 { grid-template-columns: 1fr; }
@media (min-width: 700px) { .g2, .g3, .g4 { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 980px) { .g3 { grid-template-columns: repeat(3, minmax(0, 1fr)); } .g4 { grid-template-columns: repeat(4, minmax(0, 1fr)); } }
.card { background: var(--paper); border-radius: var(--r); padding: 26px 24px; box-shadow: var(--shadow-sm); transition: transform .25s var(--ease-out), box-shadow .25s var(--ease-out); }
.card:hover { transform: translateY(-3px); box-shadow: var(--shadow-md); }
.card h3 { margin-bottom: .4em; }
.card p:last-child { margin-bottom: 0; }
.card .ico { width: 40px; height: 40px; display: grid; place-items: center; margin-bottom: 14px; color: var(--pencil); }
.step-n { display: inline-block; font-family: var(--body); font-weight: 700; font-size: .8rem; letter-spacing: .14em; color: var(--edge); background: var(--film); padding: 4px 9px 3px; border-radius: 3px; margin-bottom: 14px; }
.step-card { position: relative; }
.step-card .free, .free { display: inline-block; margin-top: 10px; font-family: var(--hand); color: var(--pencil); font-size: 1.3rem; line-height: 1.1; }
.quote-line { display: inline-block; margin-top: 10px; font-family: var(--hand); color: var(--pencil); font-size: 1.35rem; line-height: 1.1; }
.shot-frame { position: relative; justify-self: center; max-width: 300px; }
.shot-frame img { border-radius: 26px; box-shadow: var(--shadow-lg); border: 8px solid var(--film); }
.stats { display: grid; gap: 18px; }
@media (min-width: 760px) { .stats { grid-template-columns: repeat(3, 1fr); } }
.stat b { display: block; font-family: var(--display); font-weight: 800; font-size: 3rem; line-height: 1; }
.footnotes { font-size: .88rem; color: var(--ink-3); margin-top: 22px; }
.price-hero { display: grid; gap: 26px; }

/* ---------- closing band: a strip of film ---------- */
.cta-band { position: relative; text-align: center; padding: clamp(40px, 6vw, 80px) clamp(18px, 4vw, 48px); border-radius: var(--r-lg); background: var(--paper); box-shadow: var(--shadow-md); }
.cta-band.on-dark { background: var(--film); color: #F4EEDF; border-radius: 6px; padding-top: clamp(64px, 7vw, 96px); padding-bottom: clamp(64px, 7vw, 96px); }
.cta-band.on-dark .film-perf { position: absolute; left: 0; right: 0; top: 14px; height: 14px; background-color: transparent; -webkit-mask: none; mask: none; background-image: radial-gradient(4px 5px at 50% 50%, var(--glass) 96%, transparent); background-size: 22px 14px; background-repeat: repeat-x; }
.cta-band.on-dark .film-perf.bottom { top: auto; bottom: 14px; }
.cta-band.on-dark h2, .cta-band.on-dark h3 { color: #FFFDF6; }
.cta-band.on-dark p { color: #D9D0BF; }
.cta-band.on-dark .lede { color: #E6DECD; }
.cta-band.on-dark a:not(.btn):not(.store-btn) { color: #FFFDF6; text-decoration-color: var(--edge); }
.cta-band.on-dark .btn-gold { background: var(--paper); color: var(--ink); }
.cta-band.on-dark .btn-gold:hover { background: #fff; color: var(--ink); }
.cta-band.on-dark .store-btn { background: var(--paper); color: var(--ink); border-color: var(--paper); }
.cta-band.on-dark .store-btn:hover { color: var(--ink); }
.cta-band.on-dark .store-note, .cta-band.on-dark .get-app-label { color: #D9D0BF; }
.cta-band .hand-note { font-family: var(--hand); color: var(--edge); font-size: 1.5rem; margin: 0 0 8px; }

/* ---------- forms (GHL embeds) ---------- */
.form-card { background: var(--paper); border-radius: var(--r); box-shadow: var(--shadow-md); overflow: hidden; }
.form-card .fc-head { padding: 24px 26px 6px; }
.form-card .fc-head h3 { margin-bottom: .3em; }
.form-card .fc-head p { color: var(--ink-2); font-size: .98rem; }
.form-card iframe { width: 100%; border: 0; display: block; }
.form-grid { display: grid; gap: 24px; }
@media (min-width: 900px) { .form-grid { grid-template-columns: 1.2fr .8fr; align-items: start; } }

/* ---------- footer: the end of the roll ---------- */
.site-footer { background: var(--film); color: #CFC5B5; padding: 0 0 34px; font-size: .95rem; }
.site-footer .film-perf { margin-bottom: 52px; height: 18px; background-color: var(--film); -webkit-mask: none; mask: none; background-image: radial-gradient(4px 5px at 50% 50%, var(--glass) 96%, transparent); background-size: 22px 18px; background-repeat: repeat-x; }
.site-footer .brand { color: #FFFDF6; }
.site-footer .brand img { filter: none; }
.foot-grid { display: grid; gap: 30px; }
@media (min-width: 820px) { .foot-grid { grid-template-columns: 1.4fr 1fr 1fr 1fr; } }
.foot-grid h4 { font-size: .78rem; letter-spacing: .14em; text-transform: uppercase; color: var(--edge); font-weight: 700; margin-bottom: 14px; }
.foot-grid ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.foot-grid a { color: #E9E1D1; text-decoration: none; }
.foot-grid a:hover { color: #fff; text-decoration: underline; text-decoration-color: var(--edge); }
.foot-blurb { margin-top: 14px; color: #B9AE9C; max-width: 34em; }
.foot-bottom { margin-top: 40px; padding-top: 22px; border-top: 1px solid rgba(255, 255, 255, .12); color: #A69B88; font-size: .88rem; display: flex; flex-wrap: wrap; gap: 10px 20px; justify-content: space-between; }

/* ---------- accordion (help center / faq) ---------- */
.acc { border-bottom: 1px solid var(--line-2); }
.acc:first-of-type { border-top: 2px solid var(--ink); }
.acc summary { list-style: none; cursor: pointer; padding: 22px 52px 22px 0; position: relative; font-family: var(--display); font-weight: 700; font-size: clamp(1.05rem, .5vw + .9rem, 1.3rem); letter-spacing: -.01em; line-height: 1.3; }
.acc summary::-webkit-details-marker { display: none; }
.acc summary::after { content: ''; position: absolute; right: 8px; top: 50%; width: 11px; height: 11px; border-right: 2.5px solid var(--ink); border-bottom: 2.5px solid var(--ink); transform: translateY(-70%) rotate(45deg); transition: transform .3s var(--ease-out); }
.acc[open] summary::after { transform: translateY(-25%) rotate(-135deg); border-color: var(--pencil); }
.acc summary:hover { color: var(--pencil-ink); }
.acc .acc-body { padding: 0 0 22px; color: var(--ink-2); max-width: 46em; }
.acc .acc-body > :last-child { margin-bottom: 0; }
.acc .acc-body ol, .acc .acc-body ul { padding-left: 22px; margin: 0 0 1em; }
.acc .acc-body li { margin-bottom: .45em; }
.acc .acc-body code { font-family: ui-monospace, SFMono-Regular, Menlo, monospace; font-size: .9em; background: var(--glass-2); padding: 1px 6px; border-radius: 4px; }

/* ---------- help search ---------- */
.searchbar { position: relative; max-width: 560px; margin: 0 auto 30px; }
.searchbar input { width: 100%; font-family: var(--body); font-size: 1.05rem; padding: 16px 18px 16px 48px; border: 2px solid var(--ink); border-radius: 999px; background: var(--paper); color: var(--ink); }
.searchbar input::placeholder { color: var(--ink-3); }
.searchbar input:focus { outline: 3px solid var(--pencil); outline-offset: 2px; }
.searchbar svg { position: absolute; left: 19px; top: 50%; transform: translateY(-50%); color: var(--ink-2); }
.no-results { text-align: center; color: var(--ink-3); padding: 20px; display: none; }
.help-toc { display: flex; flex-wrap: wrap; gap: 8px; justify-content: center; margin-top: 10px; }
.help-toc a { font-size: .9rem; font-weight: 700; background: var(--paper); padding: 8px 14px; border-radius: 999px; color: var(--ink); text-decoration: none; box-shadow: var(--shadow-sm); }
.help-toc a:hover { color: var(--pencil-ink); }

/* ---------- blog ---------- */
.post-grid { display: grid; gap: 30px; }
@media (min-width: 720px) { .post-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1000px) { .post-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); } }
.post-card { background: var(--paper); border-radius: var(--r); overflow: hidden; box-shadow: var(--shadow-sm); display: flex; flex-direction: column; transition: transform .25s var(--ease-out), box-shadow .25s var(--ease-out); }
.post-card:hover { transform: translateY(-3px); box-shadow: var(--shadow-md); }
.post-card img { aspect-ratio: 16 / 9; object-fit: cover; width: 100%; background: var(--glass-2); }
.post-card .pc-body { padding: 20px 22px 24px; display: flex; flex-direction: column; flex: 1; }
.post-card h3 { font-size: 1.25rem; margin-bottom: .4em; }
.post-card h3 a { color: var(--ink); text-decoration: none; }
.post-card h3 a:hover { color: var(--pencil-ink); }
.post-card p { font-size: .98rem; color: var(--ink-2); }
.post-meta { font-size: .78rem; color: var(--ink-3); letter-spacing: .1em; text-transform: uppercase; font-weight: 700; margin-bottom: 10px; }
.post-card .pc-body p:last-child { margin-bottom: 0; margin-top: auto; padding-top: 14px; }

.article { max-width: 740px; margin: 0 auto; }
.article .hero-img { border-radius: var(--r); margin: 0 0 32px; box-shadow: var(--shadow-md); }
.article h2 { margin-top: 1.8em; font-size: clamp(1.7rem, 2vw + 1rem, 2.4rem); }
.article h3 { margin-top: 1.5em; }
.article ul, .article ol { padding-left: 24px; margin: 0 0 1.2em; }
.article li { margin-bottom: .5em; }
.article blockquote { margin: 1.6em 0; padding: 4px 0 4px 22px; border-left: 1px solid var(--ink); color: var(--ink-2); font-size: 1.1rem; }
.article figure { margin: 2.2em 0; }
.article figure img, .article p > img { border-radius: var(--r); box-shadow: var(--shadow-sm); width: 100%; }
.article p > img { margin: 2.2em 0; }
.article figcaption { font-size: .88rem; color: var(--ink-3); margin-top: 12px; text-align: center; }
.article table { width: 100%; border-collapse: collapse; margin: 0 0 1.4em; font-size: .96rem; font-variant-numeric: tabular-nums; }
.article .table-scroll { overflow-x: auto; margin: 0 0 1.6em; }
.article th, .article td { border-bottom: 1px solid var(--line-2); padding: 11px 13px; text-align: left; vertical-align: top; }
.article th { border-bottom: 2px solid var(--ink); font-weight: 700; }
.article .key-take { background: var(--paper); border-radius: var(--r); padding: 22px 26px; margin: 0 0 32px; box-shadow: var(--shadow-sm); }
.article .key-take h4 { font-family: var(--hand); font-weight: 400; font-size: 1.5rem; letter-spacing: 0; text-transform: none; color: var(--pencil); margin-bottom: 8px; }
.article .key-take ul { margin-bottom: 0; }

/* ---------- legal ---------- */
.legal { max-width: 760px; margin: 0 auto; }
.legal h2 { font-size: 1.45rem; margin-top: 2em; }
.legal p, .legal li { color: var(--ink-2); }
.legal .updated { font-size: .88rem; color: var(--ink-3); }

/* ---------- exit-intent popup ---------- */
#p2v-exit { position: fixed; inset: 0; z-index: 9999; display: none; align-items: center; justify-content: center; background: rgba(21, 18, 15, .5); padding: 20px; }
#p2v-exit.on { display: flex; }
#p2v-exit-card { position: relative; background: var(--paper); border-radius: var(--r-lg); max-width: 470px; width: 100%; padding: 32px 28px 26px; box-shadow: var(--shadow-lg); }
#p2v-exit-card .eyebrow { font-family: var(--hand); color: var(--pencil); font-size: 1.4rem; letter-spacing: 0; text-transform: none; font-weight: 400; margin-bottom: 4px; }
#p2v-exit-card h3 { font-size: 1.7rem; margin: 0 0 .35em; }
#p2v-exit-card h3 .accent { color: var(--pencil-ink); }
#p2v-exit-card p { font-size: 1rem; color: var(--ink-2); }
#p2v-exit-close { position: absolute; top: 8px; right: 8px; border: 0; background: none; font-size: 30px; line-height: 1; color: var(--ink-2); cursor: pointer; padding: 6px 10px; min-width: 44px; min-height: 44px; }
#p2v-exit-close:hover { color: var(--ink); }
#p2v-exit .actions { display: grid; gap: 12px; margin-top: 18px; }
#p2v-get .fine, #p2v-exit .fine { font-size: .82rem; color: var(--ink-3); margin: 10px 0 0; }

/* content is visible by default; nothing waits on a scroll observer */
.rv { opacity: 1; }

.skip { position: absolute; left: -9999px; }
.skip:focus { left: 12px; top: 10px; z-index: 999; background: var(--paper); padding: 10px 16px; border-radius: 8px; }

/* ---------- legacy hero pieces (landing pages) ---------- */
.start-card { margin-top: 26px; max-width: 560px; display: grid; gap: 12px; }
.start-card .btn { justify-self: start; }
.start-sub { display: flex; flex-wrap: wrap; align-items: center; gap: 4px 14px; margin: 0; font-size: .95rem; color: var(--ink-2); }
.start-sub b { color: var(--pencil-ink); font-weight: 700; }
.start-sub span { display: inline-flex; align-items: center; gap: 14px; }
.start-sub span + span::before, .start-sub b + span::before { content: ''; width: 4px; height: 4px; border-radius: 50%; background: var(--ink-3); }
.get-app { margin-top: 22px; }
.get-app-label { font-weight: 700; font-size: .78rem; letter-spacing: .14em; text-transform: uppercase; color: var(--ink-3); margin: 0 0 12px; }
.ios-only { display: none; }
.is-ios .ios-only { display: block; }

/* before / after (legacy markup) */
.ba-grid { display: grid; gap: 20px; }
@media (min-width: 740px) { .ba-grid { grid-template-columns: repeat(2, 1fr); } }
.ba { margin: 0; }
.ba-panes { display: grid; grid-template-columns: 1fr 1fr; gap: 6px; }
.ba-pane { position: relative; aspect-ratio: 4 / 3; overflow: hidden; }
.ba-pane img, .ba-pane video { width: 100%; height: 100%; object-fit: cover; }

/* phone-only bottom bar */
.m-bar {
  position: fixed; left: 0; right: 0; bottom: 0; z-index: 800; display: flex; gap: 10px;
  padding: 10px 16px calc(10px + env(safe-area-inset-bottom));
  background: rgba(248, 244, 230, .96); -webkit-backdrop-filter: blur(10px); backdrop-filter: blur(10px);
  box-shadow: 0 -1px 0 var(--line), 0 -10px 30px rgba(60, 40, 20, .08);
  transform: translateY(110%); transition: transform .35s var(--ease-out);
}
.m-bar.on { transform: none; }
.m-bar .btn { flex: 1; padding: 15px 16px; }
@media (min-width: 720px) { .m-bar { display: none; } }
@media (max-width: 719px) { body.has-mbar .site-footer { padding-bottom: 100px; } }
@media (prefers-reduced-motion: reduce) { .m-bar { transition: none; } }

.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0; }

@media (max-width: 699px) {
  .frame-meta { flex-direction: column; gap: 0; font-size: .72rem; }
  .frame-meta .state { font-size: 1rem; }
  .pack { aspect-ratio: auto; min-height: 150px; padding: 26px 8px; }
  .pack::before { inset: 12% 8%; }
}

/* ---------- store chooser (computers) ---------- */
#p2v-get { position: fixed; inset: 0; z-index: 9998; display: none; align-items: center; justify-content: center; background: rgba(21, 18, 15, .5); padding: 20px; }
#p2v-get.on { display: flex; }
#p2v-get-card { position: relative; background: var(--paper); border-radius: var(--r-lg); max-width: 500px; width: 100%; padding: 34px 28px 26px; box-shadow: var(--shadow-lg); text-align: center; }
#p2v-get-card h3 { font-size: 1.7rem; margin: 0 0 .3em; }
#p2v-get-card p { color: var(--ink-2); }
#p2v-get-close { position: absolute; top: 8px; right: 8px; border: 0; background: none; font-size: 30px; line-height: 1; color: var(--ink-2); cursor: pointer; padding: 6px 10px; min-width: 44px; min-height: 44px; }